How to Become a Business Coach

Business Coach Marketing Over the Holidays Part 4: Plan Properly

By on December 8, 2014


It’s December and the holidays are nearly upon us! Time to enjoy family and friends…to reap the rewards of your labor throughout the year…and most importantly, to prepare for what’s ahead. BUT, it’s also a great time for business coach marketing.


In my fourth and final post in this series (see the others here, here, and here), I’m giving you important advice for making 2015 even better than 2014 was.

1) Take some time off – really! 

Most business coaches get trapped thinking that relentless, unceasing productivity is what will make you rich. While hard work is an important component of success, truly successful entrepreneurs understand the importance of rhythms.

If you’re from a faith tradition rooted in the Judeo-Christian worldview, you’re familiar with the concept of Sabbatical — or season of rest. This strategy was actually REQUIRED by God for people of faith because he knows that we all need seasons of intense productivity punctuated by short seasons of rest and recovery. In order to have a great new year, you’re going to need to reflect, think creatively, dream, and then strategize. So first things first?

Take a break sometime between now and January 5th.

I’m talking at least 5-7 days. Set some boundaries to ensure you do it. Go away on vacation or visit loved ones, but get away from it all. This is very important in order for the next step to work well.

2) Develop a list of the top 10 things you want to do this coming year. 

I learned this technique a few years ago at a Blair Singer event and I just LOVE it! Here’s how it works:

Get in a quiet space. Put on some soothing, inspirational music. Make a long list of the things you want to achieve or bring into your life this year. Next, choose the top 10. Now rank them in order of priority. You’ll find that your personal achievement plan for 2015 already lives inside of you. This exercise just clarifies it in a powerful way.

Here’s an example of the kind of list you might come up with if you’re a business coach with a reasonably mature practice. (I’ve included just 5 items for the sake of simplicity, but I recommend your list include at least 10.)

1. Maintain average monthly business coaching revenue of $20,000 with net profit (including my draw) of $15,000 per month after $5,000 in expenses. 2. Spend 1 week on the La Isla OfYourDreams in the Caribbean with my spouse and another fun couple. Lots of margaritas and sun-sets. 3. Attend my son’s soccer game every single weekend this spring and fall. 4. Invest $5,000 per month in value stocks. 5. Purchase 2 investment properties during the quarter. And so on…

3) Update your PowerPoint vision book with new pictures, quotes, etc. that allow you to visualize your new year as these items are achieved and enjoyed. 

As you’re taking all the time off discussed in #1, don’t be afraid to go to your computer and start developing this new vision for the new year. Just don’t start executing. That’s for after the holidays! For now, it’s just visioning and planning. No guilt allowed for doing these activities. (For a FREE vision book template, no opt-in required, click here.)

4) Create your plan. 

To achieve these goals, how much revenue does your business need to deliver? How many clients and at what monthly billing rate? For a $20k per month run-rate, you might decide to get 10 clients paying $2k each. So how many Complimentary Coaching Sessions will you have to do? How many Silver Bullet calls will that take you? How many hours will that require, setting appointments from your phone at home? How many leads? Plan it all out in intricate detail.

5) Find a best friend who gets this stuff and is planning or willing to do this process too. 

In the few days before the new year, get together with your friend by phone or face-to-face and share your goal list. Also share your updated vision books with each other. Rejoice over the good things accomplished in the past year. Encourage each other concerning the new things planned and envisioned. If you’re people of faith, pray for each other. Bless each other and kick off the new year with passion!

6) Consider finding a Coaches’ Coach who can help you learn how to make it all happen. 

If you’re not shooting for $15k to $20k per month or more as a business coach, you’re definitely selling yourself short. So set high, but realistic goals for yourself and make the coming year your best year yet! Request a complimentary Cash and Clients Strategy Session with me or one of my certified Coaches’ Coaches to get started on the right foot.

Have a safe and happy holiday season from all of us here at Coaches’ Coach!

Eric Dombach

About Eric Dombach

Eric Dombach is the Founder of Coaches’ Coach. In 2001, he founded a business coaching firm that, by 2005, was generating more than $1 million USD in revenue, 23% operating profit, and average annual growth rate of 140% per year. In 2005, he sold the firm to 4 of his employees for $1 million U.S. dollars, generating a return on capital of more than 800%. Since then he has trained more than 1,300 independent and franchise business coaches in the United States, Canada, Mexico, Europe, and Australasian markets.

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