How to Become a Business Coach

Marketing for Business Coaches Over the Holidays Part 3: Get on the Phone

By on December 1, 2018

Welcome to part 3 in a series on marketing for business coaches over the holidays, where I’m teaching you strategies to attract and retain coaching clients through the holiday season. If you haven’t yet, check out Part 1: Position Yourself Properly and Part 2: Add More Value.

I’m passionate about this topic because the narrative in the industry is that this time of year is “dead space” for marketing. But throughout my career, November and December have proven to be just as profitable and productive as the rest of the year!

In fact, one of the best times all year to make your “Silver Bullet” calls is the week between Christmas and New Year’s Day.

Why Reaching Out Between Christmas and the New Year Is So Effective

The reason you can find such remarkable success making calls between Christmas and the New Year is simple: business owners are in their offices more and out on the job site or in the warehouse less.

Things are slow, employees have time off, and business owners are reflecting on their year and planning for the future.

The reason you can find such remarkable success making calls between Christmas and the New Year is simple: business owners are in their offices more and out on the job site or in the warehouse less.

At the same time, your clients are likely taking the week off from coaching as well. So you have time to lean into your marketing efforts. Make your calls! Reconnect with old prospects who faded away. Touch base with past clients to see what kind of support they could use now. Work your list of contacts who have opted in for your newsletter or whom you’ve met through networking. You might even try good old fashioned cold calling.

Ask prospects about how their year has gone and delve into their businesses in more depth. Shoot the relevant “Silver Bullets” as always and book Complimentary Coaching Sessions for the new year. That way you’ll have something to look forward to during the first week in January!

Use the slow-down to your advantage. You’ll be surprised at how many MORE contacts you make this week–and the increase in productive conversations you can have.

For more on the Silver Bullets, download our FREE Silver Bullet Cheat Sheet —NO opt-in required. And for a comprehensive system that includes marketing for business coaches, effective sales strategies, and a full coaching curriculum, get a FREE 30-day trial as a Coaches’ Coach member!

Now get out there and grow your business!

Eric Dombach

About Eric Dombach

Eric Dombach is the Founder of Coaches’ Coach. In 2001, he founded a business coaching firm that, by 2005, was generating more than $1 million USD in revenue, 23% operating profit, and average annual growth rate of 140% per year. In 2005, he sold the firm to 4 of his employees for $1 million U.S. dollars, generating a return on capital of more than 800%. Since then he has trained more than 1,300 independent and franchise business coaches in the United States, Canada, Mexico, Europe, and Australasian markets.

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