How to Become a Business Coach

Why Being a Business Coach is Like Being Iron Man

By on October 1, 2018

Being a business coach is kind of like being Iron Man.

(Or, for our female business coaches, Ironheart.)

No, seriously!

As a business coach, you’re a superhero. You fly in and rescue people from their struggling businesses with super cool business growth technology, profit-maximizing tools, and advanced knowledge.

But just because you’re a business superhero doesn’t mean you’re superhuman.

Like Iron Man and Ironheart, you’re a human being inside–and for best results, you need a supersuit.

Your Business Coaching Exoskeleton

Tony Stark’s and Riri Williams’ exoskeletons transform them from ordinary people into superheroes.

That’s because the technology gives them strength and agility they wouldn’t otherwise have.

Of course, even in real life, exoskeletons can’t make you something you’re not; in the comics, Tony and Riri have innate traits of intelligence, courage, and quick thinking that their supersuits enhance.

So what’s your business coaching supersuit?

Here at the Coaches’ Coach, we think of our system–with our proven curriculum, tools, and strategies to both grow your practice and coach your clients–as something like a business coaching exoskeleton.

Not unlike the Iron Man suit, it takes ordinary business coaches and transforms them into extraordinary coaching heroes.

It helps you draw on your innate skills and gifts as a coach, while multiplying your effectiveness, through a comprehensive system that has been proven to work for coaches and clients in dozens of industries over and over and over again.

Draw on your innate skills and gifts as a coach, while multiplying your effectiveness, through a comprehensive system that has been proven to work for coaches and clients in dozens of industries over and over and over again.

I’m talking about marketing tools to generate more leads. Sales strategies to close more clients. Step-by-step “silver bullets” to help you solve your clients’ most significant business challenges. Even a comprehensive strategic plan to move from a hands-on (albeit high-paying) coaching practice to a full-fledged business coaching firm that runs without you and generates passive income along the way.

Your Business Coaching Supercomputer

Of course, what would Iron Man be without J.A.R.V.I.S., his supercomputer who helps Stark run his businesses and look after his security?

You need one, too.

Well, okay, maybe you don’t need a supercomputer per se, but you need a highly intelligent resource you can rely on to help you through a tight spot.

There’s a name for that, by the way.

It’s a coach.

Just like you tell your clients that they need a superhero coach, you need a superhero coach.

The Coaches’ Coach provides you with a Certified Coaches’ Coach who can guide you through the ups and downs of running a business coaching practice–and even a community if you’re in group coaching.

So you see what I mean?

Being a business coach is kind of like being Iron Man!

Especially if you take advantage of the best tools, technology, and resources in the field.

Give it a shot yourself! Get a FREE 30-day trial of our comprehensive business coaching system, including one-on-one coaching, and unlock the power of your own business coaching supersuit and supercomputer. 😉

Eric Dombach

About Eric Dombach

Eric Dombach is the Founder of Coaches’ Coach. In 2001, he founded a business coaching firm that, by 2005, was generating more than $1 million USD in revenue, 23% operating profit, and average annual growth rate of 140% per year. In 2005, he sold the firm to 4 of his employees for $1 million U.S. dollars, generating a return on capital of more than 800%. Since then he has trained more than 1,300 independent and franchise business coaches in the United States, Canada, Mexico, Europe, and Australasian markets.

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