How to Become a Business Coach
How to Become a Business Coach

What Do Business Coaches Make?

By on November 1, 2020

The International Coaching Federation (ICF) recently released its annual coaching study based on a comprehensive survey of the entire coaching industry, and it had an eye-popping response to a question I get asked a lot: What do business coaches make?

The results were…how shall I put it…not great.

Here’s a chart from the study’s executive summary:

Most folks get into business coaching because they see it as a lucrative field that can yield substantial professional and personal rewards—yet look at this chart. Even in North America, the average annual revenue from coaching is just $62,500, about $12,000 less than the salary of the average middle manager in the United States.

And that’s before you have to deal with the costs, hassles, and uncertainties of owning your own business.

I’ll tell you what, as much as I love being an entrepreneur, I’d take the middle manager salary in a heartbeat if that’s where my earnings stopped.

Yet I, and many of my business coaching clients, have made substantially more than that over the years. And it made me wonder:

What Were We Doing Differently?

After all, it’s not unusual for my clients to generate $10,000, $20,000, even $30,000 per month.

And I realized it came down to three things:

  1. A system
  2. A coach
  3. A community

A system so that you don’t have to start from scratch. Over the past two decades, I have created, refined, and deployed every video, template, guide, checklist, tool, and tactic necessary to build a six-figure business coaching practice—all of which is included in our members-only site. This system has generated literally millions of dollars in coaching revenue over the years. It’s proven and it works.

A coach because it’s important to practice what you preach! The same benefits you sell to prospective clients are precisely what you’ll gain by retaining a coaches’ coach: direction, focus, accountability, expertise. Don’t think because you are a coach that you don’t need a coach. Everyone needs a coach—including you.

A community because coaching can be a solitary gig. Many coaches are solopreneurs, and burn-out often happens when you don’t have the collaboration of colleagues to keep you going. You need a place you can go to share experiences, get help and perspective, and celebrate your successes.

$10,000 to $30,000 in Monthly Revenue—Guaranteed

After realizing what separates the average coaches from the top-earners, I decided I wanted to put together a program that helped more coaches ascend to the upper echelon of our industry.

What’s more, I wanted to guarantee results.

Look, I’ve been in this industry a long time. I’ve seen business coaching franchises and other training programs promise the moon and deliver a crash-landing. I’ve seen people lose everything after being locked into long-term contracts with exploitative, ineffective programs that just don’t work.

Here at the Coaches’ Coach, we’ve never believed in pressuring folks into high-risk purchases. Our program has always been month-to-month and affordable, and our ethic has always been to earn our keep by delivering more value than we earn in fees.

It’s the only right way to do business.

But still, I wanted to do more.


Here at the Coaches' Coach, we've never believed in pressuring folks into high-risk purchases. Our program has always been month-to-month and affordable, and our ethic has always been to earn our keep by delivering more value than we earn in fees. It's the only right way to do business. But still, I wanted to do more.

So I put together a few pilot programs. Could we make business coaching training so reliable, so foolproof, that we could guarantee a six-figure income?

Enter the Rock Star Coaching Program

I’m delighted to say, we cracked the code.

The Rock Star Coaching Program is a LIVE 52-week mentorship program where you walk hand-in-hand with me or one of my certified Coaches’ Coaches to generate five-figure months, month after month after month—or we return your investment to you.


The Rock Star Coaching Program uses all three of the components I shared above—a system, a coach, and a community—to ensure you get results.

Now don’t get me wrong.

This isn’t for everyone.

The program is intense. It will kick your butt. It’s 52 weeks of intensive, all-out, no-holds-barred learning, training, and accountability—while you put into practice, in real-time, what you’re learning, in order to build your business.

It’s not for tire kickers or complainers.

It’s not for folks who don’t have the capital to invest, both in the training and in growing their business.

And it’s exclusive—we don’t take everyone who applies.

But for those who do, it is a powerful, proven path that will give you the business you’ve been dreaming of. Guaranteed.

Think you might qualify? Learn more and apply here.

I’d love to singlehandedly skyrocket the average coach’s annual earnings—if not for all coaches everywhere, at least for yours.

Check out the program to see if it might be right for you.

Eric Dombach

About Eric Dombach

Eric Dombach is the Founder of Coaches’ Coach. In 2001, he founded a business coaching firm that, by 2005, was generating more than $1 million USD in revenue, 23% operating profit, and average annual growth rate of 140% per year. In 2005, he sold the firm to 4 of his employees for $1 million U.S. dollars, generating a return on capital of more than 800%. Since then he has trained more than 1,300 independent and franchise business coaches in the United States, Canada, Mexico, Europe, and Australasian markets.