How to Become a Business Coach

Too Much to Do and Learn as You Become a Business Coach?

By on January 1, 2018
Is there just too much to do and learn as you become a business coach? Master coach Ian Brodie shares his secret to keeping it simple.

If you find yourself feeling that there’s just too much to do and learn as you become a business coach and you’re just not sure you can cope with it all… please know you’re not alone.

I get that feeling. And hundreds upon hundreds of other successful business coaches do too.

And it’s not just confined to business coaches, either.

A couple of months ago, I grabbed coffee with Brent Adamson of CEB, Inc. (and author of The Challenger Sale, The Challenger Customer and a bunch of other very insightful works).

We were running through the keynote Brent was going to present the next day at CEB’s big Sales & Marketing conference in London.

One of the things CEB has found from their recent research is the paradox that the more organizations try to help their front-line staff cope with the increasing complexity of their client base, the worse they actually make things.

Just like happens with business coaches, in their attempts to improve things they add a fix here, a “hack” there, a new system here, a new process there…and pretty soon their front-line staff are bogged down in the complexity.

Each individual improvement is good in its own right and would be great if it were the only thing they did. But add them all together and all the new systems, processes, approval hoops, people to call to get help, new documents, new guidelines…it adds so much complexity that the sum is much, much less than the parts.

Simplification Helps

And as I said to Brent the other month–people like him and me aren’t helping things.

We’re constantly telling you to try this new thing, look at this great new tool, add more and more to what you’re doing to get results.

Multiply that by the dozen or so experts you’re listening to and it’s no wonder everyone feels so overwhelmed. There’s just too much to do and learn as you become a business coach.

In all honesty, I don’t have a great answer for you on this one yet. This isn’t a clever tease of a new product I’m about to launch. It’s a problem I’m fighting every day myself too.

Simplification helps. Really understanding your 80:20 and the critical few things you do that make the difference to your success and your clients helps too. 

But simplification helps.

Really understanding your 80:20 and the critical few things you do that make the difference to your success, and your client’s, helps too.

Having the bravery to stick with your second-best solution because you know that adding on more bells and whistles will actually make things worse…that helps a lot.

Clearing your inbox of emails from people constantly suggesting you buy shiny new objects from them and their “friends” (or rather, people they’ve just met who have promised to pay them a commission on any referrals) — that definitely helps.

There’s beauty in simplicity. And often it’s more effective than the latest and greatest gadget or strategy, too.

For a beautifully simple step-by-step guide to becoming a business coach, check out our FREE ebook, How to Become a Business Coach.

About Ian Brodie

Ian Brodie helps consultants, coaches and other professionals to attract and win more clients. He's the author of the #1 Amazon bestseller Email Persuasion and has been named as one of the Top 50 Global Thought Leaders in Marketing and Sales and one of the "resources of the decade" for professional services marketing.

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