How to Become a Business Coach

Objective #1 in Business Coach Marketing: An Unlimited Marketing Budget

By on July 25, 2014

Your number one objective in business coach marketing is to develop an “Unlimited Marketing Budget” ASAP.

Just what do I mean by that?

In my last post, I shared how I mustered my determination  and resolve to break through the barriers that were holding me back and how I landed four clients in a single month.

I’m not sure I’ve ever had a business breakthrough mean more to me than that one — not even when I  sold my firm 4 years later for a cool million.

There’s just something about that first real triumph that you can never, ever forget.

You see, despite the trials, heartache, and frustrations of the previous months, I had learned an invaluable lesson–one that has been worth millions to me ever since:


Because once you crack the code the first time — once you make it work — you’ve unlocked the Holy Grail of business growth: an “unlimited” marketing budget!

Let me introduce you to a powerful new concept that will change the way you think about marketing. And no, this isn’t the same boring old lecture about how marketing is an investment, not an expense (though that’s true).

Instead, I want you to consider marketing from a whole new perspective.

Because marketing isn’t about being “creative” or sneaky or pushy. Instead, it’s about investing your dollars or time to acquire clients — a simple, scientific transaction.

That means, once you get over that initial hump and establish some metrics for yourself, you can act with total confidence that you’ll ALWAYS have the money you need to create more business.

Here’s an example.

Let’s say your average new client earns you an average income of $1500 per month.

And let’s say, on average, they stick around for three months.

That means every new client is worth $4500 to you (we all know these are LOW figures, but I’m doing that for a reason, so stick with me here).

Based on these metrics, how much can you afford to spend on marketing?

Well, theoretically, you could spend up to $4500 to bring in a new client — and still break even!

Of course, you want to do much, much better than that. But let’s say you have to spend $2000 to secure a new client. You might feel nervous “going in the hole” $500 on the first month’s transaction.

However, once you realize you’re not $500 in the hole, but $2500 ahead, suddenly you’re empowered to increase your marketing budget so that you continue to bring in $4500 clients who only cost you $2000!

Do you see?

This is a game changer.

You’re no longer asking, “How much should I spend on marketing?”

Now you’re asking, “How fast can I spend it?”

How fast can I spend my way to six figures?

Or a million?

Or more!

You have an “Unlimited Marketing Budget!”

This is PRECISELY the principle I used to grow my business so quickly…and a secret I share with all my coaches to help them achieve exponential growth in their practices, too.

Of course, if you’re like most people, there’s just ONE QUESTION in your mind:

How do I find campaigns that work…and work predictably?

Well, you’re in luck my friend because I reveal such strategies and much more in my book Secrets of a Business Coaching Rockstar, which is available for download here –>
Secrets Of A Business Coaching Rock Star

Eric Dombach

About Eric Dombach

Eric Dombach is the Founder of Coaches’ Coach. In 2001, he founded a business coaching firm that, by 2005, was generating more than $1 million USD in revenue, 23% operating profit, and average annual growth rate of 140% per year. In 2005, he sold the firm to 4 of his employees for $1 million U.S. dollars, generating a return on capital of more than 800%. Since then he has trained more than 1,300 independent and franchise business coaches in the United States, Canada, Mexico, Europe, and Australasian markets.

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