How to Become a Business Coach

Just Start Coaching Someone

By on October 1, 2019

Today, I’m going to give you some important advice that made all the difference when I was at the beginning of my business coaching journey. I’d gone through my training, I’d send out a bunch of marketing materials, and I was ready to start coaching.

The only problem?

I didn’t have any clients.

And I struggled to close them.

So here’s the advice that made all the difference:

If you’re a new coach or struggling to make sales…just start coaching someone. Anyone!

Allow me to explain…

Over the years, I’ve seen scores of would-be business coaches with amazing resumes and tons of value to share–but who, for whatever reason, just can’t seem to land those first few clients.

So they take their ball and go home before they’ve even had a chance to play.

Why?

Because they refuse to capitalize on the “stepping stone” opportunities in their path.

Small Steps Lead to Big Success

Pride can be a killer in this business. So if you’re a new or struggling coach, don’t make the mistake of targeting only the bigger businesses–and don’t price yourself too high for your own good!

Over the years, I've seen scores of would-be business coaches with amazing resumes and tons of value to share--but who, for whatever reason, just can't seem to land those first few clients. So they take their ball and go home before they've even had a chance to play. Why? Because they refuse to capitalize on the "stepping stone" opportunities in their path.

When you’re starting out, even consider taking on micro-businesses if they’re willing to pay you something.

One of the very first clients I ever signed was turning over just $50,000 per year in revenue and operating out of his living room.

What a disappointment! I thought, when the call came in from my marketing campaign.

But as we talked, I began to see a vision for his business–and I shared it with him.

He caught the vision, and offered to pay me $250 per month to help him implement it. Even though my lowest “official” program was $1000 per month, I knew I needed clients. So I took it and didn’t complain.

Together, we built his business and provided him a solid return on his investment. He got the revenue he so desperately needed…and I got invaluable experience that gave me confidence I lacked.

The lesson here?

If you’re a rookie, there’s nothing more valuable than coaching a living, breathing business owner.  You’ll start generating the cash flow, confidence, and referrals you need to be successful.  And you can use that momentum to propel you into incredible success now and in the years to come.

Of course, if you’re struggling to land that first client, may I suggest an invaluable resource? It’s our business coaching system, complete with sales scripts, customizable marketing material, training, and more–and now you can get a FREE 30-day trial. Check it out–you might discover your next stepping stone opportunities are right in front of you.

Eric Dombach

About Eric Dombach

Eric Dombach is the Founder of Coaches’ Coach. In 2001, he founded a business coaching firm that, by 2005, was generating more than $1 million USD in revenue, 23% operating profit, and average annual growth rate of 140% per year. In 2005, he sold the firm to 4 of his employees for $1 million U.S. dollars, generating a return on capital of more than 800%. Since then he has trained more than 1,300 independent and franchise business coaches in the United States, Canada, Mexico, Europe, and Australasian markets.

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