How to Choose a Business Coaching Franchise or Training Program
Interested in finding a business coaching franchise or training program that will help you become a business coach?
Business coaching is a fast-growing, $2.4 Billion industry. But it’s also a competitive industry. If you’re researching how to become a business coach, then the importance of finding a quality business coach training program is paramount. Some might suggest you choose a business coaching franchise. But is that your only option?
Precisely because now is an excellent time to create a 6-figure business coaching income, the market is becoming saturated with dozens–if not hundreds–of business coaching franchises and training programs. It can be difficult for aspiring coaches to know what to choose. After all, your success depends heavily on learning a system that gives you the best chance of producing real financial results for you and your family.
Here’s what I suggest you look for…
The Three Components of a Quality Business Coach Franchise or Training Program
1. Proven Results. This might seem like a no-brainer, but you’d be surprised at how few newbie coaches take this into account. The first thing you need to look for is a proven track record of coach success. Sometimes companies that sell business coach training opportunities make bold claims they just can’t back up with real-life success stories. This tends to be especially true of business coaching franchises.
Be sure to conduct rigorous due diligence. Whether you’re talking to a business coach franchise or some other form of training, ask to see more than just written testimonials. Ask questions about how many coaches have completed training, how many are still coaching, and get a list of coaches you can speak with personally.
Effective business coaching systems will teach you to close clients who pay you between $1,500 and $3,000 each month — and to generate enough of them that you are making a minimum of $10,000 – $20,000 in gross revenue each month.
Effective business coaching systems will teach you to close clients who pay you between $1,500 and $3,000 each month -- and to generate enough of them that you are making a minimum of $10,000 - $20,000 in gross revenue each month.
2. A Business Coaching System that Is Effective and Comprehensive. This is one of the most critical components of any good training program: a powerful, duplicatable system that works for businesses across the spectrum — but is simple enough to understand and apply quickly.
You want a business coaching system that gives you the language, assignments, and exercises you need to diagnose your clients’ problems — and solve them — QUICKLY. Without this component, you just won’t see the results you’re capable of getting…both for your clients and for your own income.
3. A Sales and Marketing System That Works. You need a sales and marketing system that will help you generate leads and close sales. Of the hundreds of business coaches I’ve worked with over the years, this causes more frustration than anything else. Even coaches who have graduated from prestigious business coach training programs, or are business coaching franchise owners, have difficulty with this because their systems simply don’t have the support in place to help them generate new business!
Remember: without clients, your business coach training is a liability. It only becomes an asset when you can use it to make money. The best business coach training programs are well aware of this critical fact, so make sure you sign up with a group that delivers marketing support. This can be in the form of templates, sales scripts, diagnostic tools, and ongoing training to make sure you grow your business as quickly as possible.
For more great tips on conducting thorough due diligence on business coaching franchises and other business coaching training systems, check out our ebook, The Business Coaching Franchise Buyer’s Guide.