How to Become a Business Coach
How to Become a Business Coach

Four Strategies You Need to Join the Top 3% of Business Coaches

By on June 1, 2021

Did you know that only 9% of business coaches will ever make it past three years in their business (and, that’s in a year when we’re not still dealing with the lingering impacts of coronavirus!)…?

In fact, only 3% of coaches will ever truly “win”—that is, impact thousands of clients, and make six to seven figures a year.

Why do so many set out at the base of the mountain, but so few make it to the top?

What’s the UNCOMMON path the 3% are taking that the 97% are passing right by?

Well, if you don’t have a proven marketing and coaching system behind you, it’s easy to get lost…

Especially when there are so many good “trails” you could take…

  • Recording a podcast
  • Writing a book
  • Building a sales funnel
  • Launching a website
  • Crafting a new lead magnet
  • Starting a Facebook group
  • Running a webinar
  • Paying for YouTube ads

Where do you even start?

From Common to Uncommon

It’s COMMON to think that if you want to be successful, you need more…

  • More ways to reach clients
  • More social content
  • More sales pages
  • More followers
  • More, more, MORE!

But rather than doing 50 different things, you actually just need to focus on a few things consistently.

It’s COMMON to try thing after thing hoping it will work…

It’s COMMON to try to figure it all out on your own…

But, unfortunately, it’s also COMMON to not succeed as a coach.

Don’t you think you should learn more about the UNCOMMON approach?

Here are four crucial strategies you need to succeed.

Strategy 1: Master Your Marketing

Here I don’t mean mindlessly chase after every shiny new marketing object. Instead, I mean choose two to three of the following eight tactics and get extremely good at them.

  • Referrals
  • Networking
  • Social media
  • Content marketing
  • Direct mail
  • Outsourced telemarketing
  • Bold walking
  • Strategic partnerships

Strategy 2: Be Sure You Have a Successful System

Especially if you’re just starting out, don’t try reinventing the wheel. There are proven systems for both acquiring new clients and coaching them effectively, so that you can spend more of your time getting wins for your clients instead of spinning your wheels.

Of course, we’re partial to our own system (which we’ve diagrammed neatly below), but whether you go with Coaches’ Coach or someone else, find a system and work it thoroughly.

Client Acquisition Process v18-01.jpg

Strategy 3: Spend Time with Qualified Clients Only

So many coaches feel they have to chase every lead because they’re desperate to land business. The fact of the matter is, this is a recipe for disaster. If you let yourself work with underqualified prospects or problem clients, you’ll spend so much time spinning your wheels that your business will never reach the next level.

So many coaches feel they have to chase every lead because they're desperate to land business. The fact of the matter is, this is a recipe for disaster. If you let yourself work with underqualified prospects or problem clients, you'll spend so much time spinning your wheels that your business will never reach the next level.

Let go of prospects who don’t fit your ideal client profile. Don’t take clients who can’t afford to pay you. If the client is a pain to work with, fire them. Free yourself from the stress, strain, and ultimate revenue loss that will come from pursuing and working with the wrong kinds of clients.

But beware! If you find this happening a lot, it’s an indicator that one of two things is happening.

One, your marketing isn’t drawing the right kinds of leads, and your messaging and targeting need to be overhauled.

Two, you aren’t being effective as a coach. Remember, selling is coaching and coaching is selling! They’re two sides of the same coin. So if you’re struggling to land clients, or you’re losing clients way too easily, it’s time to brush up on those sales skills.

Strategy 4: Motivate Clients to Sing Your Praises

It sounds straightforward enough, but you’d be surprised how many coaches get this wrong.

If you want your coaching practice to succeed, you’ve got to be a great coach. Period.

You’ve got to set your clients up for success with clear, consistent sessions that are organized around a strategic plan that has buy-in at all levels of the organization. You’ve got to use a proven framework that creates demonstrable value through proven business tactics. And you’ve got to build trust with your clients by being consistent and delivering results week after week.

Once you master these skills, your clients will sing your praises—not just in your coaching sessions, but with their friends, contacts, and colleagues…which will translate to more business for you now and in the future.

Remember: becoming an uncommon success isn’t luck and it’s not rocket science, but it does require knowing what to do and how to do it. If you want to be trained in a system that has helped hundreds of coaches crack the 3% of high achievement in this industry, take a FREE 30-day test drive of our comprehensive business coaching system. It will show you exactly how to master each of these four strategies on your way to being a top-performing coach.

Eric Dombach

About Eric Dombach

Eric Dombach is the Founder of Coaches’ Coach. In 2001, he founded a business coaching firm that, by 2005, was generating more than $1 million USD in revenue, 23% operating profit, and average annual growth rate of 140% per year. In 2005, he sold the firm to 4 of his employees for $1 million U.S. dollars, generating a return on capital of more than 800%. Since then he has trained more than 1,300 independent and franchise business coaches in the United States, Canada, Mexico, Europe, and Australasian markets.