What Does Success in Business Coaching Really Look Like?

What Does Success in Business Coaching Really Look Like?

The thing I love best about business coaching is that it's a lifestyle business. That is to say, once you've got your business firing on all cylinders, you not only bring home significant income, you have time and flexibility to enjoy it. That's why I always tell my clients that success in business coaching is about a holistic approach to life....

Marketing Over the Holidays for Business Coaches Part 4: Plan Properly

Marketing Over the Holidays for Business Coaches Part 4: Plan Properly

Welcome to my fourth and final post in the series on marketing over the holidays for business coaches (see the others here, here, and here). Today, I'm giving you important advice for making 2019 even better than 2018 was. It starts by putting yourself in a space where you can really attend to your goals, priorities, and high-level strategy. And...

Hard Work: The Secret to Business Coaching Success

Hard Work: The Secret to Business Coaching Success

I'm going to let you in on the secret to business coaching success... No, it's probably not what you think it is. It doesn't have anything to do with the email or piece of sales copy you just saw that begins... "You've been lied to..." or "It's not your fault..." Chances are that email or sales letter will then go on to tell you that the reason...

How to Get Business Coaching Clients to Listen to Your Advice

How to Get Business Coaching Clients to Listen to Your Advice

If you're new to business coaching (or even if you're not!), here's an important truth. When you get right down to it, at our very core, business coaches are educators. In order to properly guide our coaching clients, we need them to be teachable--open to learning. And their openness to learning depends largely on one thing: their ability to...

Why You Can’t Be a Business Coach if You’re Not a Salesperson

Why You Can’t Be a Business Coach if You’re Not a Salesperson

If you want to be a business coach there are no two ways around it: you have to get good at marketing and sales. If you don't enjoy marketing and sales tasks, it can be very tempting just to think "why can't I just outsource it and be done with it?" After all, it's the coaching that adds value to the client. You just need someone to get you more...

14 Book Recommendations for Beginning Business Coaches

14 Book Recommendations for Beginning Business Coaches

If you want to become a business coach, one of the most important things you can do is to start a lifetime love affair with learning. And you don't have to spend tens of thousands of dollars to do it. You can head over to Amazon or even take a trip to your local library. That's because one of the first things I tell coaches who are starting out...

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