Help Your Clients Increase Their Gross Profit Margin

Help Your Clients Increase Their Gross Profit Margin

Welcome to this special post on the importance of gross profit margin, co-written by Karl Bryan and Eric Dombach. Use this as you do end-of-year budgeting and forecasting with your coaching clients! High Gross Profit Margin: The Metric that All Successful Companies Share All successful companies have ONE THING in common: a high gross profit...

Four Steps to a Sold-Out Webinar

Four Steps to a Sold-Out Webinar

Have your webinars become a little ho-hum? Maybe you're not pulling in the numbers you used to. Perhaps you've even given up, because it's the usual suspects time after time--existing clients or tire-kickers whose presence doesn't help you close new coaching contracts. Yet webinars remain one of the most effective ways to generate business IF you...

Why We Use StoryBrand with Our Coaching Clients (and Ourselves!)

Why We Use StoryBrand with Our Coaching Clients (and Ourselves!)

Most coaches have heard of Donald Miller’s StoryBrand framework. His book, Building a StoryBrand: Clarify Your Message So Clients Will Listen, came out in 2017 and since then it's been a cornerstone marketing model for large and small brands alike. Here at the Coaches' Coach, we implemented it in 2018 as a way to connect more deeply with our...

Help Your Clients Build Better Teams

Help Your Clients Build Better Teams

All business problems fall into one of three categories: time, team, and money. This was the driving insight of the 21 Silver Bullets I invented as a framework to help communicate the value of business coaching to prospective clients—and, ultimately, to coach them into more effective, profitable businesses. Of these three categories, team is one...

Setting a Vision for Your Business Coaching Practice

Setting a Vision for Your Business Coaching Practice

Here at the Coaches' Coach, we are relentlessly insistent that all of our coaches set a crystal clear vision for their business coaching practice. That's because, more than anything else, achieving your sales goals is about keeping yourself in a healthy, resourceful mental state––no matter what. We do that by focusing our thinking on the right...

Swipe These Prospecting Emails

Swipe These Prospecting Emails

Hate cold calling? Yeah, me too. (Actually, I don't cold call anymore...I leave that to an outsourced firm these days.) But even if you're not in a place where you can hire a firm, there's another way to generate warm leads from cold propsects. Try email! Email Still Works Despite claims to the contrary, email still works. People open, read, and...

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