Why Business Coaching Rock Stars Give Stuff Away

Why Business Coaching Rock Stars Give Stuff Away

We live in a world where people see an estimated 5,000 ad messages daily. That amounts to an ad every ten seconds during waking hours. People are tired of it. These days, lots of ads don't go straight for the sale. They want you to exchange something--say your time or your contact information--for something of value upfront, so that they can...

8 Questions to Build Rapport with Business Coaching Prospects

8 Questions to Build Rapport with Business Coaching Prospects

The first 30-minute appointment you get with business coaching prospects--what we call a Complimentary Coaching Session--is a make-or-break conversation for you. Do it right, and you'll be one step closer to landing a lucrative new business coaching client. Do it wrong, and you'll be back to square one, searching for the next potential prospect...

How to Follow Up with Business Coaching Prospects

How to Follow Up with Business Coaching Prospects

Generating leads and business coaching prospects is important--but it's only half the battle. Once you've generated them, it's time to move them along in your sales process until they sign on the dotted line! But if you're like most business coaches, you're often caught in an endless cycle of follow-up--where you've made a promising connection,...

An Unlimited Business Coaching Marketing Budget

An Unlimited Business Coaching Marketing Budget

Your first objective in business coach marketing is to develop an unlimited marketing budget. It sounds like a pie-in-the-sky promise, but it's actually a sound business principle. In fact, I'd go so far as to say it's how all profitable business operate--whether they know it or not. To understand the power of this principle, I want you to...

Build Your Business Coaching Practice with Strategic Partnerships

Build Your Business Coaching Practice with Strategic Partnerships

One of the best ways to build your business coaching practice is through strategic partnerships. Essentially, strategic partners provide referrals in bulk. They're non-competitive companies that cater to your approximate customer profile. The objective is to build a partnership where the company will recommend your services to their client base....

Marketing Over the Holidays for Business Coaches Part 2: Add More Value

Marketing Over the Holidays for Business Coaches Part 2: Add More Value

In my last post on marketing over the holidays for business coaches, I taught you that the first thing you can do to retain coaching clients is to respect your contracts and maintain your positioning as a coach (not a consultant). Today, I want to introduce you to the very best defense against holiday drop-offs: Add more value. Of course,...

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