Remember that scene in The Ten Commandments when Charlton Heston comes down the mountain with the stone tablets, only to discover that the people have made a mess of things at the foot of the mountain? And so he holds the tablets over his head and flings them into the crowd, shouting, "If you won't live by the law...you'll die by the law!" While...

Back when I was coaching and consulting full time, I learned a hugely helpful lesson in improving my effectiveness. It's pretty simple--what I like to call the business-changing magic of keeping it real. Or: "If you feel it, find a way to say it." This is something I picked up from the book Let's Get Real Or Let's Not Play: Transforming the...

Hi Eric – Since joining your program, I’ve picked up 7 new coaching clients, and they’re doing well! In my most recent event, I was able to convert 7 members out of the 20 people who showed up, which is a pretty darn high conversion rate. I threw out what marketing I had been doing from my Franchise and used your acquisition formula instead. I...

Most business coaches give up too easily. On their clients. On their events. On their marketing. On their follow up. Ultimately…on themselves. An extreme example is the Great Recession that began in 2008. Don't get me wrong, it was horrific (I got punched squarely in the face)…but the people who refused to give up rebuilt stronger than ever....

When I first started out as a business coach almost twenty years ago, I worked with a significant number of clients in person. Now, I rarely do--largely because I work within a specific industry niche (business coaches) as opposed to a particular market area. All things being equal, which is better? In-person or video-based coaching? The answer...

Objections are part of the sales process. It means you have an engaged business coaching prospect who is seriously considering what you have to offer. Of course, how you handle those objections can mean the difference between a high-paying new client and another hard no. So how should you respond when your prospect offers objections to coaching?...