A lot of the questions people have been sending me recently all relate to one common question: how business coaches can avoid overwhelm--particularly when it comes to marketing. To be honest, people like me don't always help. We constantly send you new ideas and promote different tactics. All very useful in its place, but if you're already...

This post is brought to us courtesy of Bob Bly, one of the best copywriters in the business. Here he shares that one of the best ways to close business coach clients is to pay attention to the timing. Check out his Direct Response Letter for more gems like these. Amy and I attended a wedding recently. We knew the parents of the bride but almost...

I frequently get a chance to work with one of the best copywriters in the business, Bob Bly. He recently sent this article to his Direct Response Letter subscribers about how to escape the "feast or famine" cycle so many professional service providers find themselves stuck in. I knew immediately that this was one of the best business coach...

Here's a question for you: what matters to coaching clients? I mean really matters--deep down in their bones? Getting inside the mind of your ideal clients is one of the most important things you can do as a business coach. After all, understanding client wants and aspirations is vital to helping you communicate the value of the services you...

Seeing things from another point of view is not easy. For business coaches, this can be the biggest challenge--but one of the most important if you want to convert more clients. As a business coach, it's critical that you know more than what their age group is, where they like to hang out and shop, and who their favorite film start/vocalist/ball...