It's the time of year when everyone is thinking about personal development. So could I give you my favorite tip for personal development for business coaches? It's deceptively simple, but incredibly important: get enough sleep. Forget the average; you know how much sleep you need to get enough rest for peak performance the next day. For me, it is...

I have worked with many coaches in my business life. Many of them told me what to do, as coaches should, but I later found that they did not live and work by the very guidelines they gave me. If you want to establish authority as a business coach, you need to be a good example. When I decided to become a coach, I decided that I needed to be sure...

I know instantly whether a potential copywriting client and I are simpatico just by the marketing terms he or she uses. For instance, when I hear a client use words like "response" ..."conversion" ... "click-through rates" ... "break-even" ... "results" ..."leads" ... "sales" ... "selling" ... "offer" ... "closing" ... "call to action" ... or...

Today's post comes courtesy of legendary copywriter and marketing expert, Bob Bly. Want to know the secret of successful content marketing for business coaches? Here's something that happened to me recently--that's just as applicable for business coaches as it is for copywriters like me. MS recently downloaded a copy of one of my free...

When it comes to understanding the importance of KPI's for business coaching clients, it's a little like cooking... Have you ever tried experimenting in the kitchen without a recipe? Maybe inspiration strikes and you hop into the pantry to grab ingredients that you think will taste good together. And voila! It does taste good! You share your...

Recently, I've had several conversations with new and established coaches who want to know how to deliver huge value in the first coaching session--or handful of sessions--with a new client. In fact, they told me that they fear the first sessions, because they're not always sure what to cover or how to plan, and they know that making a strong...