How to Become a Business Coach

Business Coaches: What’s Your Time Really Worth?

By on February 1, 2020

One of the biggest shifts I help business coaches make is coming to see their time as their most valuable commodity.

Want to get paid well? Value your time.

Want to command the respect of your clients? Value your time.

Want to leapfrog to the top of this industry? Value your time.

I can already hear the protests: “I have to ‘over-deliver’ or I’ll lose my coaching contracts! I can’t keep clients around unless I hold their hand through the whole process!”


“Over-delivering” signals to your coaching clients that you’re the same as any other contractor or employee they work with.

But business coaches aren’t contractors. They’re treasured experts.

If you need to wrap your head around this better, go back and read my classic post, Be a Coach, Not a Consultant.

If your clients are complaining that you’re not holding their hand enough, it’s because they don’t believe in you as a genuine coach. You’ve positioned yourself as some sort of grunt laborer, NOT a genuine expert.

It’s time to change that.

If your clients are complaining that you're not holding their hand enough, it's because they don't believe in you as a genuine coach. You've positioned yourself as some sort of grunt laborer, NOT a genuine expert.

How to Value Your Own Time and Expertise

It starts with your own self-belief.

You have to realize that your time, your experience, your expertise, are inherently valuable…that you really can make a difference in your clients’ businesses…that as a result, you deserve their undivided attention.

Look, as business coaches, our inventory of time is all we’ve got. When managed properly, we can create a lifestyle of connection, impact, and affluence.

When managed improperly, we give away our most valuable resource for free, setting ourselves up as just another contractor, subject to the whims of the business owner.

So stop driving to your clients’ offices or coffee shops for consultations.

Don’t drop everything when they call with a question or a problem; let them know you’re busy, and schedule a follow up.

Do your coaching sessions over the phone.

Value your time and expertise like the priceless commodity it is.

Only then will you begin to command the kind of respect you deserve.

What other techniques and mindset shifts do you need to master in order to become more successful as a business coach? Get a FREE 30-day trial of our comprehensive business coaching system today!

Eric Dombach

About Eric Dombach

Eric Dombach is the Founder of Coaches’ Coach. In 2001, he founded a business coaching firm that, by 2005, was generating more than $1 million USD in revenue, 23% operating profit, and average annual growth rate of 140% per year. In 2005, he sold the firm to 4 of his employees for $1 million U.S. dollars, generating a return on capital of more than 800%. Since then he has trained more than 1,300 independent and franchise business coaches in the United States, Canada, Mexico, Europe, and Australasian markets.

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