How to Become a Business Coach

Business Coach Marketing Secrets: Cut Through the Noise

By on February 4, 2015
Business Coach Marketing Secrets: Cut Through the Noise

The world of business coach marketing has changed.

These days, it’s not enough just to pitch your products and services to prospects. In a world where the flow of information is faster than ever, and people see an estimated 3500-5000 ad messages daily, you have to truly engage people if you want to receive any kind of meaningful response to your marketing efforts.


Add value first. And lots of it.

Before you ask for any sort of buying commitment, build rapport and credibility. Offer something for free. Provide useful, actionable information they can try out. Be creative, entertaining. Speak to their deepest desires for lasting success in business — and satisfy their appetite with quality content that makes them realize you really can help them.

The internet makes all this easier than ever — but beware! Most people have become hesitant to even provide their name and email address on a squeeze page because they don’t want to inundated with yet more irrelevant sales messages. You have to make sure that the value you deliver is a cut above the competition to really succeed.

With that in mind, I’d like to share this business coach marketing secret:

Give stuff way and ask for nothing — literally nothing — in return, not even an email address.

When we launched our new website some time ago, we created an entire page devoted to absolutely free downloads that anyone can access at NO cost and with NO opt-in required. These are some of our best, most popular business coaching tools and templates…and we give them away. No strings attached.

It’s a gutsy move, and one that has paid massive dividends in the months and years since. Because it shows our target customers — business coaches — that we’re serious about helping them succeed, that we’re not going to “nickel and dime” them to death, that we’re willing to give a lot before we get anything in return.

How can you make this strategy work in your business coaching practice?

As you create business coach marketing material this year, think less about YOUR needs…and more about your prospects’. Anticipate what’s on their mind. Then add value first, before you ask for anything in return. Your bottom line will thank you!

Eric Dombach

About Eric Dombach

Eric Dombach is the Founder of Coaches’ Coach. In 2001, he founded a business coaching firm that, by 2005, was generating more than $1 million USD in revenue, 23% operating profit, and average annual growth rate of 140% per year. In 2005, he sold the firm to 4 of his employees for $1 million U.S. dollars, generating a return on capital of more than 800%. Since then he has trained more than 1,300 independent and franchise business coaches in the United States, Canada, Mexico, Europe, and Australasian markets.

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