How to Become a Business Coach

Helping Your Clients Annihilate Their Competition: Business Coach Training

By on August 21, 2014

If you foul up your reputation and it becomes obvious that you need business coach training yourself, no amount of clever marketing will save you. That’s the cold hard truth.

Of course, the reverse is also true. If you become known as the “go to guy” for fast-acting, common-sense, cash-flow-generating business growth advice in your town or county (or online, if you’re an industry niche-focused coach), you’ll never want for new clients.

One great way to do this is to help each of your coaching clients niche themselves into a “Market-Dominating Position.”

Oh, don’t worry. This isn’t just another tired discussion about how to help your clients articulate a unique selling proposition. There’s a WHOLE lot more to it than that. Most of the time, you’ve got to actually re-invent your client’s core business. Otherwise, they’ll still be competing on price because they’re really the same as everyone else no matter how much you dress it up.

You know how it works. If everyone selling a specific product or service says the EXACT same thing, the only “value proposition” left is the price. Customers can sniff out a me-too business no matter how clever our marketing language is. A pig is a pig, no matter how much lipstick you put on it.

By way of contrast, consider the daycare business owner client who wants to DOMINATE her market. First, we assess the status quo. All daycares are pretty much the same. They stick little Susie or Johnny in front of the TV and let Barney entertain them all day. And, if the kids are lucky, they get to eat mac ‘n cheese for lunch every day too. But, suppose we want to target parents that want their kid to be educated while attending daycare. We help the business owner make a strategic decision to become THE “Educational Daycare” in the area. We hire staff that have adolescent educational degrees. All the kids enrolled in our daycare are assigned a pre-planned curriculum that includes beginning reading, math, and computer skills training.

We equip the daycare with a 22-station Dell computer lab and we give parents a written guarantee that their child will be reading at a second grade level prior to entering kindergarten. And, so the parents can hold us accountable for delivering these services to their child, our daycare comes equipped with WebWatch, a camera surveillance system that allows the parents to log into a password protected website from home or work and see exactly what their child is doing at any time they wish.

Our “Educational Daycare” quickly annihilates every other daycare in the area. And best of all, our client’s daycare can now charge double what the normal daycare charges, with parents happily paying that fee for as long as that child needs our client’s services.

Market-dominating results like this are readily attainable when you help your coaching clients niche themselves into a “Market-Dominating Position.” This isn’t just clever marketing. This is a total business reinvention.

And this is just one of many fast-cash-flow strategies that you can learn to deliver as a business coach IF you give yourself to studying the subject with the right business coach training. To learn more, click HERE for our free ebook Secrets of a Business Coaching Rock Star and enjoy!

Secrets of a Business Coaching Rockstar - Free Download!

Eric Dombach

About Eric Dombach

Eric Dombach is the Founder of Coaches’ Coach. In 2001, he founded a business coaching firm that, by 2005, was generating more than $1 million USD in revenue, 23% operating profit, and average annual growth rate of 140% per year. In 2005, he sold the firm to 4 of his employees for $1 million U.S. dollars, generating a return on capital of more than 800%. Since then he has trained more than 1,300 independent and franchise business coaches in the United States, Canada, Mexico, Europe, and Australasian markets.

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