How to Become a Business Coach

Michael Cody

  • michael_c_1Founder and President of MSC Global Services, a marketing strategy and coaching firm. Has coached more than 200 small to mid-sized businesses yielding tremendous improvements in both revenues and profits…
  • Michael Cody’s clients have achieved an average revenue increase of 786% in the first 12 months of coaching. His average client retention rate has been 29 months, versus the industry average of 6 to 9 months…
  • As a Certified Coaches’ Coach, Michael has trained over 500 business coaches and has personally coached 225 coaches one-on-one, increasing their profits by an average of 1200% over a three-month period. Many of these coaches are counted today among the top-producing business coaches within their respective franchises and in the larger global coaching industry, generating incomes of $100,000 to $300,000 per year…
  • Former Global Director of Franchise Operations from 2006 to 2009.  Recruited to drive the growth and expansion of a start-up business coaching franchise by developing core franchise systems and driving franchise awards and franchisee performance. In just three years, Michael rocketed franchise growth from 6 locations in the US and Canada to more than 70 locations, expanding operations into Asia, Africa, Mexico, South America, and Europe, increasing franchise sales by 375%. One of the vital measurements of the health and staying power of a franchisor is the ability to support franchisees in year-on-year profit growth.  Under Michael’s leadership franchisee sales and profits increased over 400% year-on-year moving numerous franchisees from “at risk” to long-term viability…
  • Former Business Coaching Franchisee from 2002 to 2005. Developed one of the top 3 business coaching practices in North America and one of the top 25 business coaching practices globally in this prominent business coaching franchise system…
  • Happily married to Stacey, his wife of 18 years, with whom he is raising 7 children: Stratton, Devon, Preston, Hudson, Pierson, Carrington, and Caedmon!
  • Voracious reader of titles on business leadership and management, investing, real estate, politics, economics, theology, philosophy, and spirituality. Avid WWII history buff. Enjoys family, playing XBOX games with his kids, and taking over the world in the board game Risk…

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