How to Become a Business Coach

Help Your Business Coaching Clients Create Winning Teams

By on February 1, 2018

In the coming months and years, one of the most important things you’ll do is to help your business coaching clients recruit winning teams.

After all, we’re in an expansionary environment right now. The economy is growing. The corporate income tax rate has been slashed substantially. Many of your business coaching clients will begin to see gains–which makes putting the right team in place mission-critical as they manage growth.

So how do you help them do it?

Jim Collins says that in order to build a winning team, you have to get the right people on the bus.

He’s right, of course. But more than that, you need to get the right people, in the right seats, exhibiting the right behavior.

One of the most powerful tools for helping clients begin to get a clear sense for the make-up of their teams is the Team Dimensions Profile. It identifies five key roles that people perform in group settings in order to make a unique contribution to the team. No role is better or worse than any other. In fact, a balanced team will have all the roles represented.

The 5 Key Roles

The Creator. Creators generate new ideas and fresh concepts. They prefer to live in the world of possibilities. They look for activities that are unstructured or abstract, and they thrive on innovation and unique ideas.

The Advancer. Advancers communicate new ideas and carry them forward. They focus on the personal, interactive world of feelings and relationships. Advancers manage the human component of any solution, and enjoy whipping up enthusiasm for a project.

The Refiner. Refiners analyze solutions for flaws and revise projects systematically. They focus on the objective, analytical world of facts or theories. Refiners use logic and a systematic approach to redesign the solution, and they make sure that ideas are sound before moving them on to the next level.

The Executor. Executors deliver concrete results and seek successful implementations. They make sure that important activities get accomplished and they pay attention to details and the bottom line.

The Flexer. Flexers are a combination of the other four roles because they have an equal preference for most or all of the roles. They can adapt their styles to fit the needs of the team, and they probably view different issues from different perspectives.

How This Helps Business Coaching Clients Create Winning Teams

The Team Dimensions Profile does more than just help team members identify where they fall–it provides insights into each key role’s strengths, challenges, and working style. This will help your clients gain a concrete understanding of their current team composition and identify where they might have gaps. It will also empower your business coaching clients to put their top talent in positions that will naturally create the most success.

The Team Dimensions Profile does more than just help team members identify where they fall--it provides insights into each key role's strengths, challenges, and working style.

When team members are in roles that allow them to operate within their strengths, everything will function more cohesively and efficiently–allowing your clients to develop organizations that are more nimble, responsive, innovative, and effective.

(By the way, you can get the Team Dimensions Profile from the Coaches’ Coach Store at wholesale, which you can then retail to your clients as you move them through the team-building process.)

In the comments section, tell me: what tools do you use for psychometric profiling?

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Eric Dombach

About Eric Dombach

Eric Dombach is the Founder of Coaches’ Coach. In 2001, he founded a business coaching firm that, by 2005, was generating more than $1 million USD in revenue, 23% operating profit, and average annual growth rate of 140% per year. In 2005, he sold the firm to 4 of his employees for $1 million U.S. dollars, generating a return on capital of more than 800%. Since then he has trained more than 1,300 independent and franchise business coaches in the United States, Canada, Mexico, Europe, and Australasian markets.

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