How to Become a Business Coach

10 Commandments of Client Service for Business Coaches

By on May 1, 2017
Looking to become a successful business coach? Here are 10 commandments of client service for business coaches you can't ignore!

Looking to become a successful business coach? You have to do more than speak the right words. You have to prove through your actions that you can be trusted–that you’re worth the commitment you seek. One of the best ways to do that is by taking extra care to treat people right and delivering jaw-dropping customer service (both before AND after you close the sale). Here are my 10 Commandments of Client Service for Business Coaches.  I share them with you so that you can become the most successful business coach you can be…

  1. Don’t expect your clients to tolerate client service mistakes.
  2. Always do what you say you will do, when you say you will do it.
  3. Never, ever make a promise you’re not absolutely sure you can keep, because promise-breaking is the same as lying.
  4. Never try to remember your promises.  Write them on a task list.
  5. Remember that unacknowledged communication is a profound form of disrespect.
  6. Reply to every inbound email or phone call within half the time your clients expect you to.
  7. Review your task list before the end of the day to make sure you haven’t broken any promises.
  8. If it appears that you won’t be able to keep a promise, re-negotiate before the deadline.
  9. Always use auto-responders and voice mail messages to communicate your absence so you don’t appear non-responsive.
  10. Communication technology problems are never acceptable excuses for breaking promises, so make sure your technology is working.

Yes, You Really Should Stick to these 10 Commandments of Client Service for Business Coaches!

These “commandments” might seem a little hardcore, but I can’t tell you how many prospects I’ve won over and clients I’ve impressed by being a stickler about them. I often receive the comment, “You’re one of the most reliable, dependable people I’ve met–and that’s why I want to work with you.”

Not only that, keeping these commandments demonstrates your credibility as a business coach. Every day, you tell business owners that you can help them follow through on their goals and objectives, teach them how to take control of their time, and motivate them to get on top of their game. If you want to make those kinds of claims with any degree of believability, you must show them that you are on top of YOUR game, and that you practice what you preach.

Finally, there’s something to be said for the power of simple human courtesy–something that’s sorely lacking in this fast-paced, technology-driven world. When you treat your clients and prospects the way they deserve to be treated, they’ll notice that something is different about you. And that will open the floodgates of increased sales, more referrals, and positive word-of-mouth.

For more great tips on becoming a business coach, check out our FREE ebook, How to Become a Business Coach!

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Eric Dombach

About Eric Dombach

Eric Dombach is the Founder of Coaches’ Coach. In 2001, he founded a business coaching firm that, by 2005, was generating more than $1 million USD in revenue, 23% operating profit, and average annual growth rate of 140% per year. In 2005, he sold the firm to 4 of his employees for $1 million U.S. dollars, generating a return on capital of more than 800%. Since then he has trained more than 1,300 independent and franchise business coaches in the United States, Canada, Mexico, Europe, and Australasian markets.

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